CANADIAN FISHING COMPANY
This Vancouver fishing company used cartoon stories as an indirect promotion of their products which were canned salmon: Gold Seal, Red Seal and Pink Seal, and tuna: Gold Seal. Although no dates are given the booklets were probably produced in the 1950’s to 1960’s.
The array of characters include “Freedy”; “Sammy Gold Seal”, a salmon; “Pete Pelican”; “Wally Walrus” and the villain “Sneaky Seagull”. The covers and contents were printed on pulp paper. The art work and production values were quite good considering these booklets were free throw- aways. This company most definitely was a pioneer of product placement in stories.
PRODUCT:
BOOK GRAPHIC:
Pacific Rescue. The Canadian Fishing Co., no date.
The Sea Pirates. The Canadian Fishing Co., no date.
The Silver Treasure Hunt. The Canadian Fishing Co., no date.
GALLERY: