JASPER THE BEAR | Canadian Animation, Cartooning and Illustration

JASPER THE BEAR

$C:\Users\Robert\Documents\CARTOONING ILLUSTRATION ANIMATION\IMAGE OF PERSON\S\SIMPKINS James, Maclean's, 21 Mar 1994, 55.jpg$ Simpkins with Jasper. Photo, Phil Snel, Canapress. Maclean’s, 21 March 1994: 55.

“The first time I ever set eyes on him the bear was nailing a “No Hunting” sign to a tree.” James Simpkins. “How I was trapped by Jasper the bear for Maclean’s Magazine.” Maclean’s, 6 July 1963: 15.

Created by James Simpkins, it first appeared as a nameless panel in Maclean’s magazine, 15 November 1948. In the following issue 1 December 1948, it became “Jasper” and remained a feature in Maclean’s until September 1974 when the magazine began changing its format from a monthly general interest publication to a newsmagazine from 1975 on. It was syndicated as a cartoon strip by Canada Wide Services from 1967 to 1974 while it continued to appear as a panel in Maclean’s. It was also the subject of five books. Journalist Peter C. Newman remarked that “Jasper” captured our national character so well, that “… someday we may even change our national animal emblem from a beaver to a bear.”

“Jasper” was conceived in response to Maclean editor Jerry Anglin’s request that Simpkins “…develop an animal character that would be distinctively Canadian …”. However, he didn’t want any “Bertie The Beaver” cartoons. The character was initially a polar bear, but Jerry suggested its sense of humour was more suited to that of a friendly black bear. He also gave the character its name. As can be seen “Jasper” was much shaggier and behaved more like a bear in the early issues of Maclean’s. As time passed he became much sleeker and behaved more human. Although “Jasper” does not talk to humans, he does talk to other animals and he understands human speech. Simpkins always pictured him as a brown bear, but printing considerations at Maclean’s made “Jasper” black. It was only when he was also portrayed in the strip that he finally appeared in the colour that Simpkins wanted.

In 1962 Jasper was adopted as a mascot by Jasper National Park in Alberta. James also designed a “Jasper” with a tartan cap and scarf for the Jasper Curling Club. This design was emblazoned on their sweaters. He appeared in effigy in all gala town functions.” Jasper” spanking a tourist appeared on a park poster warning against feeding bears. A statue was erected outside the train station. In 2004 it was moved to Patricia Street because of vandalism. Later it was transferred to the Jasper Sky Tram location where it remains today. A new statue of Jasper has been erected on Connaught Ave. just north of the tourism centre in downtown Jasper. In 2005, in celebration of Alberta’s centennial, a “Jasper the Bear” coin was issued. The Canadian Community Newspapers Association created a Jasper Award for the best cartoon sometime prior to 1977.

A few examples of the large array of “Jasper” merchandise including, buttons, decals, figurines, glasses, greeting cards, mugs, pillows, plaques rugs are shown below.

MEDIUM:

BOOK GRAPHIC:

Content story & Cover book front :

Jasper and the Cubs. Car., James Simpkins. Copp Clark Publishing Co., 1970.

BOOK GRAPHIC COLLECTION:

Content panel & Cover book front & dust jacket front & back:

Jasper. Cart., James Simpkins. Ryerson Press, Oct. 1954.

Content panel & Cover book front & back:

Jasper. Cart., James Simpkins. McClelland & Stewart Ltd., 1972.

Content panel & Cover book wraparound:

Jasper. Cart., James Simpkins. Burns & MacEachern Ltd./ Rinehart & Co., Inc., 1960.

BOOK TEXT & GRAPHIC ANTHOLOGY:

Content activity & Cover book back Illus., James Simpkins:

Canadian Children’s Annual, 1977. Ed., R. F. Neilson. Art Dir., M. Tach. Potlach Publications, 1976:

“Hi! Welcome To Jasper’s Game Forest.” Writ., William Ettridge. Illus., James Simpkins:: 36-39.

Content story:

Canadian Children’s Annual, 1978. Ed., R. F. Neilson. Art Dir., M. Tach. Potlatch Publications, 1977: “Jasper’s Cubs” Car., James Simpkins: 140.

PERIODICAL TEXT:

Content panel cartoon:

Maclean’s, …: “Jasper …”. Car., James Simpkins: …

15 Aug. 1950: 34.

01 January 1951.

15 January 1951.

15 February 1951.

01 March 1951.

15 March 1951.

01 April 1951.15

15 April 1951.

01 May 1951.

15 May 1951: 83.

01 June 1951.

15 June 1951.

01 Nov. 1952: 63.

15 Nov. 1952: 80.

01 Jan. 1953: 47.

15 Feb. 1953: 71.

01 March 1953.

15 Mar. 1953: 79.

01 Apr. 1953: 83.

15 April. 1953.

01 May 1953.

15 May 1953.

01 June 1953.

15 June 1953: 91.

01 July 1953.

15 July 1953: 63.

01 Aug 1953: 42.

15 August 1953.

01 Sept. 1953: 38.

15 Sept. 1953

01 October 1953.

01 Nov. 1953.

01 Dec. 1953: 56.

15 Dec. 1953: 66.

01 January 1954.

15 January 1954.

01 February 1954.

01 March 1954.

01 April 1954.

15 April 1954: 91.

15 May 1954.

15 June 1954.

01 July 1954: 62.

15 August 1954.

01 Sept. 1954.

01 October 1954.

15 Dec. 1954: 26.

01 January 1955.

14 May 1955.

03 Sept. 1955: 48.

26 Nov. 1955: 66.

12 May 1956.

26 May 1956.

09 June 1956: 36.

23 June 1956.

21 July 1956.

29 Sept. 1956: 56.

13 October 1956.

27 October 1956.

10 Nov. 1956.

24 Nov. 1956.

08 Dec. 1956.

22 Dec. 1956: 34.

19 January1957.

16 February 1957.

11 May 1957.

25 May 1957: 44.

08 June 1957: 40.

22 June 1957: 70.

06 July 1957: 36.

20 July 1957: 52.

03 August 1957.

17 Aug. 1957: 36.

31 Aug. 1957: 38.

14 Sept. 1957.

28 Sept. 1957: 46.

12 Oct. 1957: 44.

26 October 1957.

09 Nov. 1957.

23 Nov. 1957: 86.

07 Dec. 1957: 97.

21 Dec. 1957: 54.

04 Jan. 1958: 28.

18 Jan. 1958: 44.

01 Feb. 1958: 32.

15 Feb. 1958: 30.

01 Mar. 1958: 42.

15 Mar. 1958: 50.

29 Mar. 1958: 34.

10 May 1958.

24 May 1958: 36.

07 June 1958: 34.

21 June 1958: 36.

05 July 1958.

02 Aug. 1958: 32.

30 Aug. 1958: 30.

13 Sept.1958: 70.

27 Sept. 1958: 44.

11 Oct. 1958: 40.

25 Oct. 1958: 62.

08 Nov. 1958: 52.

27 Nov. 1958.

06 Dec. 1958: 48.

20 Dec. 1958.

03 Jan. 1959: 36.

17 Jan. 1959: 38.

31 Jan. 1959: 34.

28 Feb. 1959:52.

14 Mar. 1959: 46.

28 Mar. 1959: 48.

11 Apr. 1959: 52.

25 Apr. 1959: 52.

09 May 1959: 52.

28 May 1959: 34.

06 June 1959: 34.

04 July 1959.

18 July 1959: 34.

12 Sept. 1959.

07 Nov. 1959.

21 Nov. 1959: 38.

05 Dec. 1959: 56.

19 Dec. 1959: 38.

02 Jan. 1960.

16 Jan. 1960.

30 Jan. 1960.

16 July 1960.

08 Oct. 190: 50.

03 Dec. 1960.

26 April 1961.

06 May 1961.

20 May 1961.

03 June 1961.

17 June 1961.

13 August 1961.

09 Sept. 1961.

18 Sept. 1961.

20 Oct. 1962.

July 1968.

January 1969: 74.

May 1973: 64.

Sept. 1973: 64.

ILLUSTRATOR:

PERIODICAL TEXT:

Content advertisements for Maclean’s magazine:

Maclean’s, …: Illus. James Simpkins.

15 Oct. 1952: 64.

01 Nov. 1952: 57.

15 Nov. 1952: 87.

15 Oct. 1953:105.

01 Nov. 1953: 60.

15 Nov.1953: 93.

01 Dec. 1953: 47.

15 Oct. 1954: 111.

12 Oct. 1957: 59.

26 Oct. 1957: 59.

09 Nov. 1957: 59.

23 Nov. 1957: 75.

07 Dec. 1957: 79.

11 Oct. 1958: 71.

25 Oct. 1958: 79.

8 Nov. 1958: 75.

6 Dec. 1958: 61.

19 Dec. 1959: 47.

Also appeared on inserts.

Content article:

Maclean’s, 1 Dec. 1950: “Never Get Friendly With A Friendly Bear.” Writ., Fred Bodsworth. Illus., James Simpkins: 23.

Maclean’s, 21 July 1956: “The bear cub is everybody’s baby”. Writ., Howard O’Hagan. Illus., James Simpkins: 22-23.

Content article & Cover front:

Maclean’s, 6 July 1963: “How I was trapped by Jasper the bear for Maclean’s Magazine.” Writ., J. Simpkins: 15-17.

Cover:

Maclean’s 18 February 1956. Illus., James Simpkins.

Maclean’s 27 April 1957 “With Jasper’s apologies to Tom Thomson and the Group of Seven.” Illus., James Simpkins.

POSTER:

“Jasper: Seasons Greetings/Meilleurs voeux, Cart., James Simpkins. no date. 1155 mm h X 860 mm w.

MERCHANDISE:

Colouring Book:

Jasper’s Journey Across Canada/Le Voyage de Jasper à traverse Le Canada. Writ. & Illus., James Simpkins. Irwin Specialties/Irwin Toy Ltd., no date.

Greeting Card:

“For Your Birthday A Great Big Bear Hug.” Hallmark.

“Going On A Trip? Don’t Forget… Come Back When The Cash Is Gone.” Hallmark.

“Having A Wonderful Time Wish You Were …. HERE!” Hallmark.

“Heard You Were Sick Bear Up Get Well.” Hallmark

“I’m Enjoying A Holiday. Never Caught So Many Fish”. Hallmark.

“Peace on Earth Goodwill to Men and Animals.” Hallmark.

You forgot our date. No information.

Postcard

S-148. Photo, John Sutton. Double L Color Productions: circa 1960’s.

S-156. Photo, G.L. Gibbons. Double L Color Productions: circa 1960’s.

SOURCE:

Article periodical:

Maclean’s, 6 July 1963: “How I was trapped by Jasper the bear for Maclean’s Magazine.” Writ., J. Simpkins: 15-17. “Jasper 1948 … Jasper 1963”: 51.

Maclean’s, 21 March 1994: “Grin and bear it”: 55

T addle Creek, 41, Summer 2018: “Distinctly Canadian.” Writ., Conan Tobias. 33.

GALLERY:

$C:\Users\Robert\Documents\CANADIAN CARTOONING ILLUSTRATION and ANIMATION\IMAGE CARTOON J\JASPER THE BEAR, Maclean's 6 July 1963, 51.jpg$ Maclean’s 6 July 1963: 51

$C:\Users\Robert\Documents\CANADIAN CARTOONING ILLUSTRATION and ANIMATION\IMAGE CARTOON J\JASPER THE BEAR Maclean's Jan 1969, 74.jpg$ Maclean’s, Jan. 1969: 74

$C:\Users\Robert\Documents\CARTOONING ILLUSTRATION ANIMATION\IMAGE CARTOON\IMAGE CARTOON J\JASPER, Maclean's, May 1973, 64.jpg$ Maclean’s, May 1973: 64.

$C:\Users\Robert\Documents\CARTOONING ILLUSTRATION ANIMATION\IMAGE CARTOON\IMAGE CARTOON J\JASPER, Maclean's,Sept, 1973,42.jpg$ Maclean’s, September 1973: 42

$C:\Users\Robert\Documents\CANADIAN CARTOONING ILLUSTRATION and ANIMATION\IMAGE CARTOON J\JASPER THE BEAR, an original, pen & ink, water colour .jpg$ Original, pen & ink, watercolour

$C:\Users\Robert\Documents\CANADIAN CARTOONING ILLUSTRATION and ANIMATION\IMAGE CARTOON J\JASPER THE BEAR, 19 June 1971.jpg$ Canada Wide Syndicate, 19 June 1971

$C:\Users\Robert\Documents\CARTOONING ILLUSTRATION ANIMATION\IMAGE CARTOON\IMAGE CARTOON J\JASPER Greeting card, Hallmark _0001.jpg$ Greeting card Hallmark

$C:\Users\Robert\Documents\CARTOONING ILLUSTRATION ANIMATION\IMAGE CARTOON\IMAGE CARTOON J\JASPER THE BEAR, Postcard, circa 1960's, John Sutton.jpg$ Postcard S-148. Photo, John Sutton. Double L Color Productions: circa 1960’s.

$C:\Users\Robert\Documents\CARTOONING ILLUSTRATION ANIMATION\IMAGE CARTOON\IMAGE CARTOON J\JASPER THE BEAR, Postcard, circa 1960's, W.J.L. Gibbons.jpg$ Postcard S-156. Photo, G.L. Gibbons. Double L Color Productions: circa 1960’s.

$C:\Users\Robert\Documents\CARTOONING ILLUSTRATION ANIMATION\IMAGE CARTOON\IMAGE CARTOON J\JASPER THE BEAR, Taddle Creek, 41, 1.jpg$ New Statue. Taddle Creek, 41, Summer 2018: 1

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