ELMER THE SAFETY ELEPHANT

ELMER THE SAFETY ELEPHANT

This character was copyrighted by the newspaper The Telegram [Toronto]. It helped design the character. The Elmer Safety Campaign was a joint effort between the Toronto Metro Safety Council, Ontario Safety League and the Telegram. In 1947 the campaign’s first year of operation there was a 44% reduction in accidents involving school children. Richard MacFarlane wrote “ … [J Douglas] MacFarlane [City Editor at the Telegram] said the Elmer initiative was one of the most rewarding public services ever under taken by the newspaper”.

MEDIUM:

BOOK GRAPHIC:

Content:

Educational :

Elmer’s Safety Firsts Win Again! Produced for the Toronto Metropolitan Police by Ganes Productions

Ltd. No date.

SOURCE:

Book text:

Canada’s Newspaper Legend: The Story of J. Douglas MacFarlane. Writ., Richard MacFarlane. ECW

Press, 2000: 138.

GALLERY:

C:\Users\Robert\Documents\CARTOONING ILLUSTRATION ANIMATION\IMAGE CARTOON\IMAGE CARTOON E\ELMER THE SAFETY ELEPHANT, Metro Toronto Police Safety Division.jpg

Elmer The Safety Elephant Brochure, Metropolitian Toronto Police Safety Division.